What we’ve learned over the years is that win, loss, and churn research is much more about helping our clients fine tune their go-to-market strategies, supercharge their sales enablement efforts, better understand their buyers and what gets them excited, and getting a beat on what the competition is up to.
Data collection is the easy part. The hard part is putting findings into action. With this in mind, we are excited to offer Blindspots, a podcast for those go-to-market heroes who work super hard each day to make a meaningful difference within their organizations.
We have handpicked the best and brightest thought leaders and subject matter experts from within product marketing, sales enablement, competitive intelligence, product management, and customer success to share their pearls of wisdom with you. Each show includes inspiration and practical advice to help accelerate your go-to-market success.